- In Insights
Porsche retains the top spot in Brand Finance’s ranking for another year. Following its recent IPO, the automaker has a market cap higher than former parent company Volkswagen Group, at €83bn. Brand Finance estimates the brand to be worth $33.7bn. ‘Revenge spending’ helped Louis Vuitton take the #2 position from Gucci, with a 58% growth YoY. Estée Lauder is the only US-owned brand in the top 10 – a contrast to most other brand value tables.
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