European luxury brands maintain a strong standing globally, as evident in Brand Finance Global 500 2024 report.

Rolex has gained an even higher Brand Strength Index (90.2) since 2023. Meanwhile, Ferrari has maintained its iconic brand status with a Brand Strength Index of 90.0, while also increasing its brand value (up 43% to $10.6B this year).  

In addition to Swiss and Italian excellence, France also features on the list with Chanel.

Brand Finance determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance.