![French Companies Lead E-commerce Sales for Personal Luxury Goods](https://bblandpartners-16ea0.kxcdn.com/images/uploads/_max/2311_BBLP_French_lead_ecommerce.png)
- In Insights
A report by ECDB on personal luxury goods compares the share of luxury companies per market (counted in number of companies, not size of companies) to the market’s share of e-commerce sales.
France’s lead in online sales is due to the luxury conglomerates LVMH and Kering, and their embrace of e-commerce. France appears to have fewer individual luxury companies than Italy, but dominates online sales due its popular Maisons such as Louis Vuitton, Hermès and Dior.
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